property advertising Archives

If you were to look at 100 properties, you may end up buying one good deal! Property is very much a numbers game. The more you look at, the more familiar you’ll become with your market and the chances of you finding an absolutely amazing deal are greatly enhanced.

As a serious property investor, you should be looking at property every day – if not physically, you should be analysing deals in the local property paper or online. Using the latter method, you will be able to literally analyse hundreds of deals in one sitting. If you’re not already familiar with several locations you might want to invest in, I would recommend you start doing some research.

Call several agents in your area, visit local property websites and check the local paper to help you to familiarise with the market.

Prior to investing even 1 penny of your hard earned cash, you need to verify that there is market for your property for your preferred tenant class. There is little value in buying a property and then deciding whether you can let it out or not.

The best locations for your property will depend on your target tenant. If you want to rent to students then you will need to source a property close to a large University or College. Alternatively, if you want to rent to professional tenants then you will need to provide a house close to a large employer or within easy reach via good transport links.

As a rough rule of thumb, you should always try to purchase properties in ‘up and coming’ areas with good transport links to the local employers. The properties tend to be cheaper here, and with the added benefit of HUGE growth potential. Furthermore, tenants don’t mind living in these areas for slightly lower rents than they would otherwise be charged in more prestigious locations.

When looking for these ‘hot spots’, you should firstly look at locations adjacent to ‘nicer’ areas. Scour the high street of these areas looking for new shops that are opening up, for example Marks and Spencer’s or ‘trendy’ coffee bars.

Place ‘ghost’ adverts in the local paper advertising for a property that you do not yet currently own. If you only receive one phone call for a 4 week slot, then you can safely say that the location is not a tenant hot spot. However, if you receive 20 phone calls a day for a week, you can probably risk a bit of money and buy in this location!

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One of the best methods to find below market value property is through advertising. Placing classified adverts in your local paper should be part of your overall game plan to locate motivated sellers.

A motivated seller is basically someone who needs to sell his/her property very quickly due to circumstances beyond his/her control.

These circumstances could have arisen through for example divorce, death or debt.

When anyone experiences any one of the above, they may be ‘forced’ to sell their house and more often than not will need to sell very quickly. It’s this speed of sale that is more important to the seller than the final price achieved. This is why a sale via an estate agent may not be the best option for the vendor of the property.

These motivated sellers often turn to adverts in local newspapers to look for prospective purchasers of their property. If you’re not advertising in that paper, you could be missing out.

If you are financially constrained, don’t buy a half page colour advert! Try a small black and white advert first. I’ve known simple monochrome adverts to work just as well as their colour equivalents.

Test the market by changing your headline every week until you find one that works best for you.

When first deciding on the wording of your adverts, it is best to look at what your competition is doing. Try and find adverts that appear every week and emulate their style. These adverts obviously work otherwise they wouldn’t be used over and over again.

One thing to try would be to literally ‘copy’ a successful advert that appears every week. All you need to do is change the contact number at the bottom of the advert. Done effectively, you will ‘legally steal’ half of the original advertisers market!

When it comes to advertising in the paper, please be aware that success will not come overnight. You need to be persistent in your efforts, and continually test your strategies.

Also, an advert that may work very well in one paper may be a dud in another. You can avoid making expensive mistakes by continually trying different variants of your advert. I can’t stress this enough.

Once you have a successful advertising strategy, you will find that you are dealing primarily with motivated sellers. This will enable you to grow your property business very quickly and with very little of your own money.

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