So you have a business but need more customers. You’ve tried newspaper ads, flyers, radio advertising and a whole host of other things, but nothing works. You’ve even tried social media and elements of digital marketing and it’s made no difference to your bottom line.
What are you going to do?
Keep doing the above in the hope that it may eventually work.
Speak to an expert and use your new found knowledge to make a difference to your business.
If you’ve chosen B, then you’ve come to the right place. Digital Marketing isn’t as easy as it may first appear. You need to be consistent and persistent in your quest for online success. In the video below, I talk about my journey to writing my book, LIKE FOLLOW ENGAGE, 7 Digital Marketing Strategies That Your Business Must Use Today.
LIKE FOLLOW ENGAGE covers 7 powerful yet simple concepts that you should be using every day in your business to ensure you remain competitive in what can be an aggressive online environment.
You can purchase your own copy of LIKE FOLLOW ENGAGE currently at half price, for a limited time only:
As a business, you need to utilise the internet if you are to stay in business this year. Your business needs to be using Digital Marketing techniques such as Social Media Marketing, Email Marketing, Mobile Marketing and Website Marketing as a minimum. If you don’t, your competitors most certainly will and will legally steal your market share resulting in lower profit for your business.
There are more people searching online for products and services just like the ones you have to offer than ever before. And with the growth of smart phones and tablets, this trend is set to explode. Your potential client knows what he is after and is now much more qualified and more likely to convert into a paying customer.
More and more businesses are turning to online marketing to find new ways of generating customers and leads. As a business, you need to ensure that search engines such as Google are highlighting your websites and social media profiles in the best possible form.
The growth of the internet over the last few years has been huge. There were 634 million websites in January 2013, with 51 million added in 2012 alone. With 2.4 billion users online, your business cannot afford to ignore this avenue to market.
Facebook has over 1 billion users and Twitter 200 million +. It may surprise you that the average age of Facebook users is 40.5 years; 37.3 years for Twitter. Video marketing is bigger than a lot of people can comprehend. Over 4 billion hours of video are watched by your potential customers in any one month. Add to this photo and image marketing – 300 million photos are added to facebook every day and Instagram has over 5 billion images – and you may begin to understand how powerful the internet really is.
In this free report, you’ll learn 7 digital marketing and social media strategies that you must use in your business today.
Are you an Estate Agent currently using Social Media? If yes, then you could be making a big mistake!
I speak to a lot of Estate Agents every day and am currently helping several with their digital marketing and social media strategies. Time and time again I see estate agents using social media incorrectly – over selling on social media sites can sometimes have the opposite effect to that intended.
With 2.4 billion internet users, 1 billion on facebook and 200 million active users on twitter, your ideal customer is already online and congregating on social media sites. As an Estate Agent, you do not want to alienate your customers by ignoring basic social media guidelines.
As an Estate Agent you should not:
· Post only photos of properties for sale and/or rent – this is overselling and will turn your client base off.
· Talk only about your services to clients – again this is overselling and not the expected norm on social media sites.
· Sell without seeking engagement first – social media is about engaging with your visitors, not selling from the outset.
· Ignore comments from other users – you need to “engage engage engage”
· Talk politics, involve religion – keep your statements and comments neutral at all times. You don’t want to turn customers away.
· Use incorrect language, bad grammar or make spelling mistakes – social media is a public platform viewable by anyone. It is an extension to your business presence and needs to appear professional at all times.
As an Estate Agent you must:
· Use your social media channels daily – I see so many estate agents with social media accounts that have remained dormant for years – this is a wasted resource.
· Talk about topical issues e.g. local property prices, neighbourhood demographics, up and coming areas, local news etc. – this shows that you are human with interests too.
· Add entertaining posts – again, engage with your readership.
· Give an insider perspective to what’s happening with your business – people like to see things that they would not normally see, e.g. pictures of charity events that you have hosted, what you are doing for the community, local schools etc.
· Outsource your social media to a specialist property social media agency – don’t try to do everything yourself. Digital Marketing is a specialism that requires both knowledge and expertise that you as an estate agent do not have time to acquire. It’s best that you concentrate on your business and leave the marketing to an expert.
As an Estate Agent you shouldn’t use social media at all unless you are ready to follow the guidelines in this article. Social media is about building and engaging with communities that share the same interests.
It’s only when you engage with your readership that they will become your clients. As an Estate Agent you should consider employing a social media property expert to handle all your social media for you.
This way you can focus on what you know best.
Our sister company Estate Agent Social Media specialises in Digital Marketing and Social Media For Estate Agents. If you’re an Estate Agent looking to grow your business with a little help from the internet, please contact us via the link below:
We love property and digital marketing and are very good at what we do. Estate Agents love us as we over deliver always. If you’re looking to become the Estate Agent of choice in your local area, please do give me a shout via the link below:
I’ve certainly read a lot of books in my time including many books on Social Media and Digital Marketing. I don’t know about you, but whenever I pick a book for whatever reason, I like to see that book address that reason succinctly.
There are so many books out there well over several hundred pages long and full of waffle – if you’ve ever read this type of book, you’ll know what I mean. I’ve bought so many courses before to learn about a certain topic only to find that 90% of that course covers basic stuff that I already know, and 10% of that course covers what I’m looking for.
When I first started writing Like Follow Engage, I found that the book was becoming far too long a bit like the books I’ve talked about above. My initial intention was always to keep the book below 100 pages. I really hate it when I can’t complete a book because it’s just too long, and I didn’t want my readers to experience the same problems.
That’s why I’ve cut the book right down and tried my utmost to stay on topic and address the most important aspects of using Social Media for your business today.
In Like Follow Engage I’ve cut down on the waffle and created a book which focuses on only those techniques and strategies that work today. If you had an understanding of Pareto’s rule, and applied this to Social Media, you would know that you only need to focus on the most important Social Media Engines.
There are hundreds of Social Media sites on the internet; however, you only need to focus on a few of them – the one’s that will make the most difference to your business – and that’s what I’ve addressed in this book.
I’ve kept the book short intentionally as I didn’t want to create an Encyclopaedia on Social Media. What I am publishing is a book on the most EFFECTIVE Social Media strategies for your business today. Once the book is ready, you will be able to get it from this website:
If you as a Business are not effectively using, as a minimum, Facebook, Twitter and YouTube, you will be left behind in 2013. I can’t stress enough, the importance of being found online especially in 2013 and beyond. Smart Phones and Tablets are now being increasingly used to source products and services and my question to you is, what is your online positioning? How do you fair on Google, Facebook, Twitter, YouTube……..
If you want to find out how Social Media can help your Business, you may contact me via our sister Website Kiyani Media, otherwise, get yourself a copy of Like Follow Engage.
Have a Great end to 2012, and I wish you all the best in 2013. I hope we are able to work together in the near future.
After I’ve spoken, I’ve often been asked if I had any copies of my book with me and I’ve always been embarrassed and said “sorry, it’s not finished yet”
The website for Like Follow Engage will soon be complete and you should be able to order your Social Media Book direct from the website too.
I’ve written this book at a time when a lot of companies are still refusing to utilise the power of Social Media Marketing, and are instead opting to use the same old media methods such as newspaper and Yellow Pages advertising, because it’s the only thing they know.
Today, the economy is still suffering and any organisation that fails to engage with their customers using Web 2.0 technologies will be left behind and face the serious threat of loss of business and in some cases bankruptcy as we have seen time and time again this year.
In February 2013, I’m speaking at Aston University in Birmingham and here I will again address the issues facing business today and the importance of effectively using what works Today, rather than what worked in the nineties.
If you as a Business are not effectively using, as a minimum, Facebook, Twitter and YouTube, you will be left behind in 2013. I can’t stress enough, the importance of being found online especially in 2013 and beyond. Smart Phones and Tablets are now being increasingly used to source products and services and my question to you is, what is your online positioning? How do you fair on Google, Facebook, Twitter, YouTube……..
If you want to find out how Social Media can help your Business, you may contact me via our sister Website Kiyani Media, otherwise, get yourself a copy of Like Follow Engage.
Have a Great end to 2012, and I wish you all the best in 2013. I hope we are able to work together in the near future.
I was recently speaking to an accountant at a Networking meeting and he told me that things had never been so tough. His business has been in decline for the last five years and he based this largely on the state of the economy.
Now as a Marketer, I always tell my clients to change their strategies according to what the market dictates. I’m currently working with Accountants in Coventry, looking at methods by which they can increase their client base.
Today, Social Media strategies are working amazingly for our clients. 5 years ago, I would not have used Social Media in our marketing. However, today, Social Media forms a core element of our marketing strategy.
Social Media Marketing includes not just the most popular: Facebook, Twitter, YouTube, but also 100’s of other sites that you could be using.
As a company, we’ve been very successful helping not just accountants but other businesses also. If you’re a business looking to improve your presence online then please contact us. We’ve helped a lot of businesses achieve their goals quite often in a very short time.
